This Is us
Founded in 1997, Chery Automobile Co., Ltd. is a globalised automobile brand located in China, committed to delivering intelligent automotive technology to users around the world.
Independent Innovation
Over the past 20 years, Chery has always insisted on independent innovation, established R&D centers in China, Germany, United States and Brazil. It also has established a global automotive R&D team of more than 5,500 people，thus gradually establishing the holistic technology and product R&D system. In this way, Chery has successfully created product brands such as Arrizo, Tiggo with cumulative global sales of more than 10 million units.
20+
Years of independent innovation
1,500+
Sales outlets in overseas market
80+
Countries/regions with export business
11M+
Global Chery owners
5,500+
R&D talents
Chery’s R&D Dream Team
USA
HENRY BRICE
Director Of Advanced Engineering And Pre-program
USA
STEVE EUM
Vice President And General Manager Of Design
CANADA
ALEX MIKLOSI
Design Director
KOREA
RICHARD KOO
Exterior Design Director
GERMANY
JOCHEN TUETING
Managing Director Chery Europe
GERMANY
MICHAEL DUERR
Senior Manager Interior Design
Global Partnerships
Chery’s globalisation strategy has been a part of our DNA since day one, and we’re thrilled to have achieved the distinction of being the first passenger car company in China to export complete vehicles, CKD parts, engines, manufacturing technology, and equipment to the global market.
In 2012, Chery and Jaguar Land Rover Motors jointly invested in the establishment of Chery Jaguar Land Rover Motors Co., Ltd., which is China’s first Sino-British joint venture high-end automobile company.
Here at Chery, we are rich in traditional automotive core technologies, and we embrace the era of intelligent vehicles by progressing forward globally. To date, Chery is cooperating with leading companies on intelligent technologies, such as Horizon Robotics, Huawei, iFly Tek, Alibaba, and more.
Foresight Technology
The automotive industry is heading towards an era of Electrification, Connectivity, Intelligence, and Sharing. We have anticipated this trend and developed the Chery Lion System, which is tailor-made for this new age. The latest Chery Lion 2.0 system has been applied on Tiggo 8 models, supporting functions such as voice control, facial recognition, AR navigation, internet service, and smart home. Chery has successfully developed the first and second generation of unmanned driving products, and we are planning to achieve L4 highly autonomous driving in 2025.
Based on information technology, Chery will integrate smart transport, intelligent manufacturing, IOT, and block chain, dedicated to providing an intelligent interconnected lifestyle for global consumers in the new era.
