FROM CEO

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Since Chery was founded, we have always taken adhering to technology-driven strategy to create a vehicle brand with international competitiveness and influence as our corporate vision.

Relying on the constant pursuit of technological innovation, Chery has become the first passenger vehicle enterprise in China to master the core technology of engine, gearbox, chassis, platform, and new energy; as well as the first in China to export vehicles, CKD parts, engine and vehicle manufacturing technology, and equipments, to the overseas market.

Chery has always focused on developing domestic and international markets. We continue to progress towards globalisation through the implementation of product strategy, localisation strategy, and talent strategy. After more than 20 years of development, our sales and services network covers more than 80 countries and regions and has won the trust of 9.5 million consumers worldwide.

The global vehicle market is ushering in a new era of Electrification, Connection, Intelligence, and Sharing, which will lead to major changes once in a century. In 2018, Chery officially released the intelligent brand CHERY LION, marking an overall transformation to intellectualisation, hence committing to providing an intelligent and interconnected lifestyle of new era for the global consumers.

Chery, too, has carried out a variety of social contribution activities concerning green development, environmental protection, social welfare, talent cultivation, and other fields in the global market, with hope that our efforts will contribute positive impacts to society.

Chery will always persist in technology-driven strategy, take the consumer experience as the core, and provide better products and services to consumers around the world through continuous innovation and resource integration.

[/vc_column_text][vc_column_text css=”.vc_custom_1681339860023{padding-top: 40px !important;}”]Yin Tongyue

Chairman
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