KUALA LUMPUR, 27 NOVEMBER – OMODA, a brand under Chery, has announced a collaboration with Universal Pictures in celebration of the studio’s spectacular new cinematic event, Wicked. Together, OMODA and Universal Pictures are embarking on a journey into magical worlds.
Based on the generation-defining, blockbuster stage musical, Wicked is the untold story of the witches of Oz. Directed by acclaimed filmmaker Jon M. Chu, Wicked boasts an all star cast, featuring Emmy, Grammy, and Tony Award winner and Oscar nominee Cynthia Erivo as Elphaba, a young woman misunderstood because of her green skin who has yet to discover her true power.
While Grammy Award-winning global superstar Ariana Grande plays Glinda, a popular young woman gilded by privilege who has yet to discover her true heart. They forge an unlikely friendship, their extraordinary adventures in the Oz will ultimately see them fulfil their destinies as Glinda the Good and Elphaba the Wicked Witch of the West.
In addition, the film stars first Malaysian Oscar-winner Tan Sri Michelle Yeoh, film icon Jeff Goldblum, Olivier Award winner and Emmy nominee Jonathan Bailey, and four-time Emmy Award winner Peter Dinklage. Wicked premieres across Malaysia from 22 November 2024.
In this collaboration, OMODA has specially created two car wraps themed to the film: the OMODA E5 Green Witch edition and the OMODA 5 Pink Witch edition. These art wraps feature the characters of Elphaba and Glinda on each of the respective vehicles, unleashing limitless imagination, and longing for the magical realm in every heart.
With the film arriving in cinemas, there will be opportunities to view the specially customised Wicked-themed cars; the OMODA E5 Green Witch Edition and OMODA 5 Pink Witch Edition. These custom-designed wraps will give car enthusiasts and film fans the opportunity to experience their unique charm and extraordinary appeal up close.
The collaboration between OMODA and Universal Pictures is set to offer Wicked fans and automotive enthusiasts an unforgettable experience and memories, building a closer bridge between the brand and its consumers.
Dedicated to connecting with global trailblazers, OMODA actively engages with the new generation through cross-industry collaborations. This has led to the creation of the’O-Universe’ ecosystem, where the brand and its users intersect across multiple dimensions
In Malaysia, fans of OMODA and the Wicked movie can view and snap photos with the OMODA 5 Pink Witch Edition vehicle which will be displayed at TGV Pavilion Bukit Jalil from 28 November to 11 December 2024.
