KULIM, 8 NOVEMBER – Chery Auto Malaysia announces a significant milestone in its automotive journey with the successful roll-off of the first Completely Knocked Down (CKD) unit of the OMODA E5 from its production line at the Inokom Plant.
This accomplishment demonstrates Chery’s commitment to improving local manufacturing capabilities, promoting Malaysia’s industrial growth, and contributing to the country’s transition to a sustainable, electrified automotive future.
The OMODA E5, known for its modern design and advanced technology, represents Chery’s dedication to delivering high-quality vehicles tailored to the preferences of Malaysian consumers.
“With today’s roll-off, of Chery’s first CKD unit of the OMODA E5 is a testament to our dedication to innovation, quality, and our commitment to the Malaysian market.
“By assembling our cars locally, it not only allows us to provide more competitive pricing but also signifies Chery’s long-term commitment in Malaysia, fostering job creation and skill development within the local workforce,” said Leo Chen, President of Chery Auto Malaysia.
Chen added that the initiative is in-line with the government’s policy of localisation compliance and will support and assist Malaysia to become a regional hub for electric vehicles.
Dato’ Jeffri Salim Davidson, Group Chief Executive Officer of Sime Darby Berhad said the significant milestone reflects the strengthening partnership and shared vision between Sime Darby and Chery.
“Our expertise spans the entire automotive value chain, and assembly is a crucial area of growth and a key enabler for our Motors division. We look forward to achieving many more milestones together as we expand our facility and reaffirm our commitment to advancing sustainable mobility solutions,” he added.
During the line-off event YB Liew Chin Tong, Deputy Minister of Investment, Trade and Industry commended China’s EV technology, noting its remarkable advancements that have outpaced many traditional automotive leaders.
Liew noted that Malaysia could look to China as a source of inspiration, knowledge andvaluable insights in advancing its own EV industry.
“By leveraging China’s advanced technology especially in the automotive sector, we can accelerate our transition to a more sustainable and environmentally friendly transportation system.
“Knowledge transfer between Malaysians and Chery’s counterparts in China will empower our local talent further and ensure that Malaysia remains at the forefront of automotive innovation, said Liew at the event.
OMODA E5: A New Era of Sustainable Mobility
The OMODA E5 has now joined Chery’s esteemed lineup of models currently assembled in Kulim, which includes the popular TIGGO 7 PRO, TIGGO 8 PRO, and OMODA 5.
Launched in March, this vehicle marked Chery’s entry into the electric vehicle market in Malaysia with its first pure electric model.
The OMODA E5 features an advanced electric drivetrain delivering 201hp and 340Nm of torque, a 430km WLTP range, and a 61 kWh lithium iron phosphate battery that supports fast DC charging from 30% to 80% in just 28 minutes. Additionally, it includes ADAS 2.5, which integrates advanced sensors, AI, and connectivity to enhance the driving experience.
Chery’s Commitment to a Greener Future
As Chery Auto Malaysia broadens its presence in the region, the company remains steadfast in its commitment to sustainable growth and elevating customer satisfaction through a continuous stream of innovative products and services.
On the global front, Chery has developed a comprehensive new energy strategy, emphasising the advancement of electric vehicles and the research of cleaner, more efficient green energy technologies. With rising sales of new energy vehicles and enhanced energy-saving initiatives, Chery’s annual green revenue has surpassed RMB 10.9 billion (RM6.7 billion), reflecting its dedication to sustainability and innovation.
This strategy aligns with Malaysia’s goals of promoting green technology and sustainable development. To further accelerate its electro-mobility initiatives across Malaysia, Chery plans to significantly expand its electrified vehicle (xEV) lineup beyond battery electric cars (BEVs) to include plug-in hybrid vehicles (PHEVs) next year.
