SHANGHAI, 10 SEPTEMBER – Chery Automobile has been recognised as the ‘Pioneering Chinese Global Brand’ in the automotive sector at the prestigious 2024 Kantar BrandZ China Gala event held in Shanghai, China.
This event which attracted over 1000 industry leaders and brand builders from around the world, celebrates excellence in brand performance under the theme of globalisation.
The 2024 Kantar BrandZ China Gala highlighted brands with exceptional achievements across diverse industries. Chery, the only automotive brand recognised at the event, received the award for its leadership in global expansion, innovation, and strong market presence.
Chery has been celebrated for the fifth year as one of the Top 20 Best Overseas Image Enterprises and claimed the top spot in the automotive category of the Google x Kantar BrandZ Top 50 Chinese Global Brand Builders 2024.
The recognition not only acknowledges Chery’s past global achievements but also serves as a challenge to continue leading the global automotive industry.
As one of China’s foremost automotive exporters, Chery has expanded its reach to over 80 countries and regions, with continuous double-digit growth in sales.
The company’s global R&D network, which includes eight research centers and more than 300 specialised laboratories, plays a crucial role in delivering high-quality, adaptable vehicles that can meet the unique demands of markets across South America, Southeast Asia and the Middle East.
A key component of Chery’s global strategy is its localisation efforts from manufacturing to research and development as well as sales networks which ensures that Chery’s products and services are aligned with the specific needs of each market, further driving its international success.
In 2023, Chery’s international sales accounted for nearly half of Chery’s total volume, and the brand has maintained its status as China’s top passenger car exporter for 21 consecutive years.
Chery’s diverse product lineup, includes both internal combustion engine (ICE) models and new energy vehicles (NEVs), demonstrates the company’s ability to adapt to the demands of global markets by focusing on customising products to comply with local regulations, improving product competitiveness, and ensuring long-term success in foreign markets.
In addition to its technological and product innovations, Chery continues to be committed to fulfil its corporate social responsibility (CSR) initiatives by supporting local economies through localised operations and talent development.
Looking ahead, Chery is determined to strengthen its presence in the global market, leveraging technological innovation and product upgrades to enhance the influence and competitiveness of Chinese auto brands worldwide.
