Shanghai, April 23, 2025 — Chery opened the 2025 Shanghai Auto Show with the theme “Navigating the Future.” by unveiling its comprehensive roadmap for the years ahead, announcing new brands, cutting-edge products, and strategic initiatives — all underpinned by its ambitious goal of selling one million vehicles within two years.
Staying true to its founding mission of putting users first, Chery continues to champion its core values of “Safe & Family-oriented,” with hybrid technology equality forming a cornerstone of its global growth strategy. As it sets its sights on joining the ranks of the world’s top 10 automotive brands, Chery is leveraging its world-class R&D capabilities and extensive localised production, sales, and service networks to lead the next wave of global auto industry innovation.
Driving a Family-Oriented Future: The Power of Chery Super Hybrid (CSH)
Chery is reinforcing its position as a trusted brand for families worldwide. At the show, the company showcased its flagship TIGGO series—TIGGO 7, TIGGO 8, and TIGGO 9—vehicles that embody safety, intelligence, performance, and comfort.
Central to this offering is the Chery Super Hybrid (CSH) system. Engineered for modern families, CSH features an all-domain architecture powered by a fifth-generation dedicated hybrid engine with 44.5% thermal efficiency and a stepless electric hybrid DHT system boasting 98.5% transmission efficiency. Together, these innovations deliver a combined range of over 1,400 km and set a new benchmark in “worry-free” mobility.
Chery’s Guardian Battery Safety Protection System further enhances vehicle safety, performing reliably across extreme climates and terrains, and affirming Chery’s promise of “limitless happiness” for global drivers.
On the opening day, Chery’s TIGGO 9 CSH and ARRIZO 8 CSH made headlines by completing the first leg of the “Endless Horizon Worry-Free Voyage” endurance challenge, achieving a range exceeding 1,400 km and fuel efficiency of just 4.2L/100km in charge-depleting mode. These milestones underscore Chery’s relentless pursuit of hybrid leadership and superior family-oriented solutions.
Global Growth through Localization: A Strategy Rooted in Regional Insight
Over the past year, Chery’s international momentum has accelerated, with global sales hitting 640,000 units. The TIGGO 7 retained its crown as the top performer in the A-class SUV segment, and Chery was once again ranked the No. 1 overseas automotive brand by Kantar.
A major breakthrough came with Chery’s successful entry into the European market, including localized production and sales in Spain. This underscores the company’s “In somewhere, For somewhere” commitment—delivering market-specific solutions through deep local engagement.
With eight R&D centers, 10 production bases, and strategic parts hubs worldwide, Chery has built a robust global infrastructure that enables quality, innovation, and agility. These capabilities are central to its long-term globalization roadmap and market adaptability.
Diversifying the Portfolio: Gasoline, Hybrid, Electric and Beyond
Chery’s next evolution includes a stronger push into electrification, MPVs, and pickup trucks. A highlight of the Shanghai Auto Show was the global debut of the all-new HIMLA pickup series.
Inspired by the Himalayas and designed for versatility, HIMLA combines the spirit of exploration with intelligent, energy-efficient innovation. The lineup spans compact to full-size models and will be available in gasoline, diesel, and new energy variants—offering rugged off-road capability with the comfort and connectivity of a premium passenger vehicle.
Intelligent Innovation in Action: The Robotic Future Comes to Life
At the auto show’s technology experience zone, Chery captivated visitors with its futuristic AiMOGA robots and robotic dogs. Demonstrations included vehicle support services, visual tracking, and flash mob dance routines—an engaging showcase of Chery’s advancements in AI, voice interaction, and visual recognition.
These real-world applications are part of Chery’s vision for human-centric intelligent mobility, offering users both utility and delight through advanced, adaptive systems.
