At Chery’s Intelligent Strategy Launch on March 18, 2025, a humanoid robot in a sleek silver-grey exosuit gracefully moved through the showroom. With a gentle and natural tone, it introduced vehicle features, served beverages, and assisted guests with test drive bookings—demonstrating a warm, approachable, and highly capable service presence. The demonstration quickly drew widespread attention from both the audience and the media.
Its name is the AiMOGA Robot, co-developed by Chery and the AiMOGA team. As the first embodied intelligent humanoid in Chery’s smart ecosystem, the AiMOGA Robot has officially taken on its role as an “Intelligent Sales Consultant” at the Chery Joystar 4S dealership in Kuala Lumpur, Malaysia—marking its debut on the international stage. It also stands as a powerful symbol of Chery’s transformation from “intelligent manufacturing” to “intelligent service.”
From a virtual avatar on a screen to a fully present figure in a physical showroom, the AiMOGA Robot has completed a technological leap—from the imagined to the real.
Yin Tongyue, Chairman of Chery Group, delivers a speech on-site.
Mornine, the Digital Persona: A Symbol of Brand Identity in the Virtual World
Back to the early development phase of the AiMOGA Robot, when Chery envisioned a digital character that could resonate with Generation Z—bridging the gap between the brand and younger consumers through the concepts of the metaverse and virtual humans. After rounds of character development and model refinement, the virtual persona Mornine was born. She appeared across promotional animations, brand livestreams, and other digital platforms, gradually becoming a recognizable “intelligent face” for the audience.
But Chery’s ambition extended beyond the screen. The team posed a bold new question:
“What if Mornine could truly walk into the real world?”
That spark of imagination became the origin of the AiMOGA Robot project.
Mornine stars in the promotional film for a new model
From In-Vehicle Algorithms to Humanoid Intelligence: A Shared Language of Technological Leap
As breakthroughs in large-scale AI models and end-to-end algorithms continue to accelerate, the once-clear boundary between intelligent vehicles and humanoid robots is rapidly dissolving. Chery’s deep technical foundation in core automotive modules—such as autonomous driving, environmental perception, and electronic control chassis—has created fertile ground for technology migration, enabling humanoid robots to develop full-stack capabilities across perception, cognition, decision-making, and execution.
At the perception layer, the AiMOGA Robot is equipped with an on-device multimodal sensing model that integrates inputs from vision, speech, and other modalities. This allows it to accurately interpret user commands, physical gestures, and surrounding showroom environments.
At the execution layer, it leverages a bionic motion system and automotive-grade hardware to support upright walking and dexterous hand operations. It has also achieved multi-robot coordination, enabling collaborative tasks such as guided tours and reception services alongside other robots.
At the decision-making layer, the AiMOGA Robot harnesses the power of CheryGPT and Deepseek large models to understand natural language semantics and generate personalized, context-aware responses.
In addition, Chery’s existing supply chain, manufacturing infrastructure, and rigorous testing systems—originally built for vehicle production—now serve as a powerful industrial backbone for robotics development. This cross-domain capability allows the AiMOGA Robot to move quickly from R&D to commercial deployment, laying a solid foundation for scalable applications across diverse real-world scenarios.
In April 2024, the AiMOGA Robot appeared on stage at the Chery International Dealer Conference, interacting with Mr. Zhang Guibing, General Manager of Chery International
In 2023, the AiMOGA Robot completed its first round of R&D testing, with the debut prototype rolling off the production line by year-end. By early 2024, it made its public debut at the Chery Global Dealer Conference, demonstrating core capabilities including upright walking, voice-based interaction, hand gestures, and sustained human-robot conversation.
In October of the same year, at the Chery Global Innovation Conference, the robot showcased advanced functions such as vehicle walkaround explanations, semantic map construction, and autonomous navigation. Then in November, during the National Skills Competition, it successfully performed a water delivery task through a multi-robot control system—highlighting its ability to execute complex, coordinated actions across multiple agents.
By 2025, the AiMOGA Robot officially entered commercial deployment at a Chery 4S dealership in Kuala Lumpur, Malaysia, marking its transition from experimental prototype to on-duty team member in real-world service environments.
In October 2024, Chery Robot showcases a series of capabilities – water retrieval, mobility, and interactive communication- at the Global Innovation Conference.
Brand Naming: Where Eastern Wisdom Meets Future Technology
The name “Mo Jia”reflects a fusion of cultural heritage and technological ambition. “MO” pays tribute to Mozi, the ancient Chinese philosopher and scientist, symbolizing critical thinking and precision craftsmanship. “JIA” refers to armor, representing the embodiment of mech-style technology in physical form.
The English name AiMOGA blends AI (Artificial Intelligence) with MOGA (Multi-Objective Genetic Algorithm), encapsulating both a forward-looking technical philosophy and a phonetic echo of the Chinese name. It reflects the brand’s global orientation and deep-rooted technological foundation.
Hand-drawn concept sketch of the AiMOGA brand logo.
Official AiMOGA brand standard logo.
Technology in Action: From Showroom Assistant to Cross-Industry Applications
The AiMOGA Robot is now officially deployed at Chery 4S dealerships. It is capable of conducting vehicle introductions, welcoming customers, guiding test drives, and autonomously switching between tasks—all while supporting multilingual interactions.
During peak sales periods, Mornine collaborates seamlessly with other robots, distributing service responsibilities such as customer inquiry handling and navigation assistance. This coordination significantly enhances the efficiency and operational capacity of the showroom, setting a precedent for broader adoption across industries.
The AiMOGA Robot provides overseas users with detailed vehicle information during a product demonstration.
At the Auto Shanghai 2025 and Chery Business Conference, the CHERY brand zone revolved around the core themes of “green, technology, and family,” highlighting the brand’s breakthroughs in new energy and intelligent technology through a diverse ecological layout. The full lineup of CSH-equipped models will be unveiled, alongside the debut of the AiMOGA Robot at the Chery Life. Attendees will have the chance to engage with the AiMOGA Robot as it navigates the venue—offering intelligent guidance, dynamic performances, and captivating interactive experiences.
In the future, the AiMOGA Robot is set to extend its presence into high-touch human-machine interaction scenarios such as shopping malls, exhibitions, cinemas, and government service centers. It is also expected to enter more emotionally resonant spaces—including homes, schools, and eldercare facilities—where companionship, empathy, and adaptability are essential. Its capabilities in language comprehension, multimodal generation, and dexterous hand operations will continue to evolve to meet these demands.
From a digital persona to a real-world AI companion, and from a showroom sales assistant to a future presence in the household, each step in Mornine’s evolution embodies the convergence of technological progress and human-centered design. As new use cases emerge and technical capabilities grow, Chery remains focused on refining its product ecosystem—prioritizing user experience and emotional engagement. Together with global users, the brand seeks to unlock the endless possibilities of “AI by your side,” transforming the AiMOGA Robot from a brand IP into a trusted everyday companion.
