12 Jan 2024
CHERY MALAYSIA ENTERS STRATEGIC PARTNERSHIPS WITH CARSOME AND CARSOME ACADEMY
CHERY MALAYSIA ENTERS STRATEGIC PARTNERSHIPS WITH CARSOME AND CARSOME ACADEMY
KUALA LUMPUR, 12 JANUARY: Chery Malaysia solidified its commitment to innovation and customer satisfaction by signing two Memorandum of Understanding (MoU) with CARSOME and CARSOME Academy.
The primary focus of these partnerships is to revolutionise vehicle trade-ins and enhance soft skills within the brand’s network of representatives.
CARSOME is making the process seamless for new Chery customers walking into their showroom. Upon opting for a trade-in, customers can have CARSOME conduct a vehicle inspection at their preferred location. Following the inspection, CARSOME will promptly offer a price for the trade-in vehicle. Once the offer is accepted, customers can then hand over their old vehicle before or while collecting their new Chery vehicle.
This strategic collaboration between Chery and CARSOME is poised to redefine the automotive landscape, offering customers unparalleled transparency, convenience, and value in their car ownership journey.
CARSOME is making the process seamless for new Chery customers walking into their showroom. Upon opting for a trade-in, customers can have CARSOME conduct a vehicle inspection at their preferred location. Following the inspection, CARSOME will promptly offer a price for the trade-in vehicle. Once the offer is accepted, customers can then hand over their old vehicle before or while collecting their new Chery vehicle.
The brand collaboration MoU was signed by Chery Auto Malaysia Vice President Lee Wen Hsiang and CARSOME Country Managing Director (Malaysia) Chris Ang Tee Wei during Chery’s Annual Business Briefing held on Wednesday (10 January 2024) in Kuala Lumpur.
CARSOME also threw in a special campaign dedicated to Chery dealers by offering an additional RM500 on top of the trade-in-offer price for their customers who trade in their vehicles from 15 January to 15 February 2024*.
Meanwhile, the second Memorandum of Understanding (MoU) aims to bolster soft skills within Chery’s network of representatives. Chery Auto Malaysia’s Network Development Director, Soon Boon Ping, and Jiun Ee Teoh, Co-founder of CARSOME and CEO of CARSOME Academy, formalised the agreement.
The agreement will centre on four aspects:
- Upskilling Workforce: Elevating Chery’s existing and new workforce through specialised training programs.
- Peneraju Skil Motor Vehicle Inspection Programme: Extending the Peneraju Skil Motor Vehicle Inspection Programme to enhance the skills and knowledge of Chery’s workforce.
- Training & Placements: Providing on-the-job (OTJ) training and work placements at Chery for CARSOME Academy students under the Sistem Latihan Dual Nasional (SLDN) model.
- Marketing Initiatives: Engaging in mutually agreed marketing initiatives to foster collaboration and growth.
Chery Auto Malaysia Vice President Lee Wen Hsiang said both collaborations were timely for Chery Malaysia’s growing customer base over the months since the brand debut in July last year.
“The collaboration with CARSOME will be beneficial and important for our dealers, especially with the increase in customers who seek to trade in their old cars for a new Chery vehicle,” he said.
Additionally, with plans to expand showrooms to 48 outlets by the end of 2024, there will be an increase in the workforce, including sales representatives and managers. Therefore, ensuring the importance of Chery’s customer service becomes a crucial step for the brand’s future success.
“At CARSOME, we aim to collaborate with more automotive manufacturers as part of our commitment to offering trust, transparency, and choice to customers, enhancing the car buying and selling experience.
Our collaboration with Chery is a step forward in that direction; it represents a milestone in expanding our network and touchpoints, furthering our mission to provide the best car ownership experience,” shared Eric Cheng, Co-founder and CEO of CARSOME.
“Our partnership with Chery enables us to offer customers upfront information on their car’s trade-in value, facilitating a smoother transition to a new Chery vehicle,” he added.
To find out more about Chery’s fleet of vehicles visit www.chery.my or follow Chery Malaysia Official Facebook page https://www.facebook.com/cherymalaysiaofficial
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