29 Nov 2023
CHERY Malaysia’s Recent Milestones in Electric Vehicles: The First OMODA EV Debut in Malaysia
CHERY Malaysia’s Recent Milestones in Electric Vehicles: The First OMODA EV Debut in Malaysia
Exclusive Chery Omoda E5 Preview Event: A Resounding Success
KUALA LUMPUR 29 NOVEMBER 2023 – Chery Malaysia achieved a significant milestone with the successful execution of an exclusive Chery Omoda E5 preview event. Hosted for Chery Dealers and media friends at the Kuala Lumpur Convention Centre, the event drew an impressive turnout of more than 300 attendees. This exclusive occasion showcased the cutting-edge features of the Chery Omoda E5, underlining Chery Malaysia’s commitment to advancing automotive innovation.
Crossover Design
Based on the unique brand concept Art in Motion, the E5 adopts a new design language of “Light of Movement”, inspired by lightning and dynamic light and shadow in nature. The fast-back shape and light-speed movement waistline perfectly shape the art of light and shadow of OMODA E5, interpreting the aesthetics of dreamy scenes.
Advanced and Intelligent Driving Technology
The technological attributes of OMODA E5 have become the focus of media guests. As the first OMODA EV model, OMODA E5 boasts futuristic tech features. It is equipped with a massive 24.6-inch curved screen, providing clearer and more intuitive vehicle information. The integration of the HMI5.0 visual interaction and digital human implantation offers the OMODA E5 a profoundly immersive sci-fi experience. Furthermore, the vehicle provides ten driving modes tailored to youthful entertainment experiences like camping, karaoke, pets, making driving smarter and more convenient while seamlessly blending with urban youthful lifestyles. OMODA E5 is also equipped with 17 ADAS system functions including blind spot monitoring, automatic emergency braking, etc. In terms of active and passive safety, OMODA E5 provides users with comprehensive protection and support.
Battery
OMODA E5 three-electric technology is characterized by low energy consumption and high battery life, which significantly reduces vehicle energy consumption. The ultra- low power consumption is only 15.6kwh/100km, combined with an exceptional range of 430km WLTP, allowing drivers to drive smoothly without frequent charging; with its fast charging technology can quickly charge the battery from 30% to 80% in 30 minutes on DC charging, effectively realizing an environmentally friendly and convenient travel experience for users.
Meeting with Minister Tengku Zafrul: Focused on Corporate Growth Strategies
In a meeting held yesterday, representatives from Chery Automobile Co., Ltd lead by Mr. Yin Tong Yue, Chairman & CEO of Chery Automobile Co., Ltd., engaged in discussions with Minister of Investment, Trade and Industry (MITI), YB Senator Tengku Datuk Seri Utama Zafrul Bin Tengku Abdul Aziz. The dialogue centered around Chery Corporate Malaysia’s upcoming growth strategies and project initiatives.
Minister Tengku Zafrul expressed on his social media: “The presence of Chery in Malaysia has significantly contributed by creating over 600 jobs for local Malaysian citizens. Chery’s commitment to invest over RM1 billion Ringgit in Malaysia further supports the New Industrial Master Plan 2030 (#NIMP2030) mission, specifically in promoting locally manufactured electric vehicles (EVs).”
These recent developments underscore Chery Malaysia’s dedication to fostering innovation, contributing to local employment, and aligning with the national mission for sustainable industrial growth.
ABOUT OMODA
Omoda E5:
The Omoda E5, a pure electric car, represents a paradigm shift in the automotive landscape. With its sleek design, innovative features, and commitment to environmental sustainability, the Omoda E5 is poised to redefine the electric vehicle experience. It incorporates cutting-edge technology, providing a seamless blend of performance, safety, and environmental responsibility.
Omoda Brand
Through profound insights and contemplation of the trends toward youthfulness, individuality, and globalization, OMODA is dedicated to embracing pioneering global consumers and creating a forward – looking brand for the spirited new generation with an attitude.
OMODA keenly perceives the lives of the contemporary global young generation and, embodying a “CROSS” boundary-breaking identity, engages in full dialogue with the emerging generation. By breaking the order of the real world, OMODA brings cutting-edge design and futuristic technology to young Generation Z users, offering them stylish vehicles that are ahead of their time.
In the name “OMODA,” the “O” stands for surprise and vitality, and it is also a symbol of the essential element of life, Oxygen. “MODA” is derived from “Modern,” implying fashion trends and representing a new global generation of sustainable lifestyles, an embodiment of ecological greenery and avant- garde style.
Adhering to a global brand mindset, OMODA has innovatively created the “O-universe” ecosystem concept, a unique communication method between the brand and users, and an exclusive social symbol for OMODA. The goal is to establish warmer connections with global users, to embrace a more diverse culture, and to co-create a desirable and trendy lifestyle with users.
To learn more about CHERY MALAYSIA, please visit www.chery.my
