28 Nov 2023
CHERY Malaysia Presents Omoda E5, a Landmark in Electric Mobility to Minister of International Trade (MITI) of Malaysia
CHERY Malaysia Presents Omoda E5, a Landmark in Electric Mobility to Minister of International Trade (MITI) of Malaysia
The Chairman of Chery Automobile Co., Ltd., Mr. Yin Tong Yue, and delegation arrive in Malaysia for discussions on brand & products development opportunities
KUALA LUMPUR 28 NOVEMBER 2023 – CHERY Malaysia proudly introduces the Omoda E5, a groundbreaking addition to the electric vehicle (EV) landscape, presented to the Minister of Investment, Trade & Industry Malaysia (MITI), YB Senator Tengku Datuk Seri Utama Zafrul Tengku Abdul Aziz. This significant moment unfolded during the visit of Chairman of Chery Automobile Co. Ltd, Mr. Yin Tong Yue, accompanied by other esteemed top management representatives.
The Omoda E5 embodies Chery’s commitment to advancing sustainable and electric mobility solutions. As the automotive industry transitions towards a greener future, Chery takes a monumental step forward with the Omoda E5, delivering an exemplary combination of cutting-edge technology, environmental consciousness, and avant- garde design.
In an exclusive ceremony held at MITI head office, the Chairman of Chery Automobile Co. Ltd personally presented the Omoda E5 to Minister Tengku Zafrul under the witness of many leaders & partners. This all-electric cross-boundary SUV, which continues the classic performance of OMODA 5 and incorporates front-end intelligent technology, will be officially showcased at the exclusive media preview event at the end of November, continuing OMODA’s splendid performance in this vibrant region.
The Chairman of Chery Automobile Co., Ltd., Mr. Yin Tong Yue, and delegation arrive in Malaysia for exploring new opportunities for brand development.
November 27th to 29th , 2023, the Chairman of Chery Automobile, Mr. Yin Tong Yue, the President of Chery International, Mr. Zhang Gui Bing, and other senior executives, including the Vice President of Chery International, Mr. Chen Chun Qing, embarked on a journey to Malaysia to explore new trends and opportunities in the local automotive market.
To gain a clearer understanding of Malaysia’s new automotive policies and trends, the senior executives held discussions with Malaysian automotive market players, Chery dealers investors, and other key industry representative during the visit. All parties exchanged views on the progress of important projects in Malaysia for the group. They also delved into topics such as the development strategy of Chery Malaysia, and the layout of new energy vehicle. Continuing Chery’s deep commitment to Malaysia’s new energy automotive development, contributing to the local automotive industry’s upgrade.
During the meeting, Mr. Yin Tong Yue stated: “Malaysia is a crucial part of Chery’s global strategy. The CKD factory invested by the group will not only cover the local Malaysian market but will also radiate throughout the entire Southeast Asian region, becoming a stronghold for new forces to enter Southeast Asia in the future.”
At the subsequent dinner with dealer representatives, the Chery’s leaders expressed gratitude to the partners for their support in driving the group’s development in Southeast Asia. They hoped to explore new models, optimize new services, leverage more significant market potential, and bring more high-quality and diverse choices to Malaysian consumers.
Earlier, Chery’s OMODA’s latest export data released in October showed that its global cumulative export volume had exceeded 130,000 vehicles, leading the way in the cross- boundary SUV track and leading the trend of future travel. This success is closely related to OMODA’s excellent performance and reputation in the local market. In October, OMODA successively launched in Southeast Asian markets such as Vietnam, injecting more vitality into the Southeast Asian market and laying an important tone for OMODA’s positive development in the Southeast Asian market.
ABOUT OMODA
Omoda E5:
The Omoda E5, a pure electric car, represents a paradigm shift in the automotive landscape. With its sleek design, innovative features, and commitment to environmental sustainability, the Omoda E5 is poised to redefine the electric vehicle experience. It incorporates cutting-edge technology, providing a seamless blend of performance, safety, and environmental responsibility.
Omoda Brand
Through profound insights and contemplation of the trends toward youthfulness, individuality, and globalization, OMODA is dedicated to embracing pioneering global consumers and creating a forward – looking brand for the spirited new generation with an attitude.
OMODA keenly perceives the lives of the contemporary global young generation and, embodying a “CROSS” boundary-breaking identity, engages in full dialogue with the emerging generation. By breaking the order of the real world, OMODA brings cutting-edge design and futuristic technology to young Generation Z users, offering them stylish vehicles that are ahead of their time.
In the name “OMODA,” the “O” stands for surprise and vitality, and it is also a symbol of the essential element of life, Oxygen. “MODA” is derived from “Modern,” implying fashion trends and representing a new global generation of sustainable lifestyles, an embodiment of ecological greenery and avant- garde style.
Adhering to a global brand mindset, OMODA has innovatively created the “O-universe” ecosystem concept, a unique communication method between the brand and users, and an exclusive social symbol for OMODA. The goal is to establish warmer connections with global users, to embrace a more diverse culture, and to co-create a desirable and trendy lifestyle with users.
To learn more about CHERY MALAYSIA, please visit www.chery.my
