15 Oct 2023
CHERY Malaysia Launching WCWL CHERY Owners’ Club in Grand Style
Strengthening the Bond: A Community of CHERY Owners United by Care and Love
KUALA LUMPUR 15 September 2023 – CHERY Malaysia is delighted to announce the official launch of “With Chery With Love” (WCWL) – Official Chery Owners Club in Malaysia, an initiative driven by the global vision of Chery International. This event was truly a moment of great excitement and anticipation, as Chery Malaysia had the honor of welcoming Datuk Wira Dr. Lee Chong Wei as our representative of Chery Car Owners and too as our distinguished Guest of Honor to grace this official launch of WCWL Chery car owners’ club.
Datuk Wira Dr. Lee Chong Wei, a celebrated figure known for his excellence and achievements, represented not only himself but all Chery car owners. His presence was symbolic of the unity and pride that bind us together as a community of Chery enthusiasts.
Mission and Vision of WCWL
The WCWL initiative embodies a profound mission and vision, focused on bringing the brand closer to its customers, offering improved accessibility, personalization, enhanced customer experiences, community building, promoting trust, and fostering collaboration.
The WCWL initiative is founded on the principle of connecting with our customers on a deeper level, ensuring that their voices, needs, and desires are at the forefront of everything we do. Dedicated to making Chery more accessible to all our valued customers, offering a seamless experience. WCWL is designed to cater to the unique needs and preferences of each customer, providing tailored experiences that align with
their lifestyles.
Chery as a brand, globally and locally aim to create a strong Chery community where like-minded car owners can connect, share their experiences, and support one another. Promoting trust-building which is fundamental values of WCWL, encouraging Feedback and Collaboration
“The very essence of WCWL is embedded in its name – “With Chery With Love.” This is more than just a tagline; it’s a commitment that Chery Malaysia makes to you, our car owners, Our purpose is simple yet profound: we want you to feel not just like car owners but as part of the Chery family.” Said Ms. Celeste Lim, Senior Manager of PR, Branding & Marketing.
“Step New Life. Create The Future”
2023 CHERY International User Co-Created Conference in Wuhu China
Today is a momentous occasion, not only in Malaysia but across the globe. As we launch the Chery Malaysia WCWL Chery Owners Club, we are proud to share that today also marks the day of the Chery International Ecology User Summit, taking place in Chery HQ – Wuhu, China. The synergy between these two events is undeniable, emphasizing the international scope of Chery and its dedication to enhancing customer experiences on a global scale.
At this 2023 Chery International User Summit, Chery implemented this charitable initiative and plan to sign agreements with the UNICEF (United Nations International Children’s Emergency Fund) and the IUCN (International Union for Conservation of Nature). They will work together to provide aids in food, clean water, health, and education for children in impoverished countries and regions.
Simultaneously, they will offer nature-based solutions for the protection of global forests, oceans, wetlands, and wildlife, embodying the “Public Welfare Chery” initiative and fulfilling the responsibility and commitment to global green sustainable development.
Co-Builds “Ecological City”
Over the course of 26 years of development, Chery has deeply implemented the green concept. Emphasis has been placed on pollution prevention, energy conservation, and clean production, with green manufacturing leading the way. This has allowed Chery to progress from being Chery in Wuhu to being Chery in the world.
During the “2023 Chery International User Summit”, Chery launched a global public welfare initiative in Wuhu, joining hands with various stakeholders in the city to promote environmental protection. With the aid of globally advanced green technology, Chery aims to assist in the steady economic development of the city and the continued improvement of the ecological environment, co-building a green and ecological city.
From being a Chinese automotive brand contributing to global sustainable development, to leading the way in assisting cities to co-build green ecosystems, and further to being an industry pioneer in consistently providing users with new green travel experiences, Chery’s internationalized automotive brand, characterized by warmth and responsibility, has already deeply resonated with people.
