Jul 6, 2023
CHERY Brand Officially Enters Malaysia
TIGGO 8 PRO and OMODA 5 Launching Together in Malaysian Market
KUALA LUMPUR, 6 July 2023 – CHERY Malaysia officially made its mark in Malaysia with a grand launch event at the Kuala Lumpur Convention Centre in Malaysia. This event marked the official entry of CHERY brand into Malaysia. YB Senator Tengku Datuk Seri Utama Zafrul Tengku Abdul Aziz, the Minister of Investment, Trade and Industry Malaysia, was invited as the guest of honour for the official launch alongside other guests.
Tengku Zafrul said, “The ASEAN EV market is forecasted to grow at almost 33% per annum to US$2.7 billion by 2027. Mass electrification from the automotive sector fits in well with our national ESG and net zero agenda from the manufacturing industry’s perspective. To that end, the introduction of Chery’s new electric vehicles (EVs) models will support Malaysia’s efforts to decarbonise our economy, and will contribute to the growth of the EV market in Malaysia. We are also proud that Chery has chosen Malaysia as the Regional Hub for Right-Hand Drive (RHD) Vehicles for their Southeast Asian and Oceania markets. MITI and its agencies further welcome Chery’s commitment to invest an initial capital of RM170 million for their expansion here, which will provide 4,000 high paying, high-skilled jobs for Malaysians in the next 5 years.”
Mr. Shawn Xu, Chery International Vice President and President of Chery Malaysia, delivered an important speech at the event, congratulating Chery on embarking on a new chapter in the Malaysian market. He also mentioned:” Chery strongly believe that the prospects of the Malaysian automotive market are highly potential. Chery is committed in growing together with the automotive industry in Malaysia”
Datuk Muhammad Azmi Zulkifli, CEO of InvestKL said: “Chery’s decision to establish their Regional Hub for Right-Hand Drive (RHD) Vehicles in Greater Kuala Lumpur (GKL) testifies the value of GKL as thinking epicentre underpinned by a rich ecosystem of skilled workforce, state-of-the-art facilities, and positive development for innovation. Our progressive policies are set to bolster the EV industry
and reflect Malaysia’s commitment to aligning with global trends of sustainability while enhancing our competitiveness as a nation.”
Official launch of two flagship models demonstrates Chery’s comprehensive embrace of market demands.
TIGGO 8 PRO and OMODA 5 models have different product positioning and clear target audiences, winning the trust of global users and establishing a benchmark image in their respective niche markets. Simultaneously launching these two new vehicles also showcases Chery’s commitment to embracing the diverse needs of Malaysian users.
TIGGO 8 PRO is a luxurious and spacious 7-seater SUV designed for urban elites. With its advanced intelligent technology, powerful 2.0TGDI engine, and superior luxury feel surpassing its class, it redefines the meaning of flagship SUV.
OMODA 5, is Chery’s first global car, developed based on market research from thousands of surveys conducted in numerous countries worldwide. It embodies an important representation of helping the new generation embrace a trendy lifestyle, with its cool design, leading-edge intelligent technology, and comprehensive 5-star safety features.
Chery’s deepening presence in Malaysia marks a new stage of its internationalization process, further accelerating its global expansion.
As the first Chinese automobile company to export complete vehicles, CKD kits, engines, and manufacturing technologies and equipment abroad, Chery has been steadfast in implementing its international market strategy for over 20 years. Currently, Chery has established five major global R&D centres, with a research and development team of over 7,000 people, including technical experts who have previously served well-known automotive companies. Additionally, Chery has built 10 major factories and 1,500 overseas service outlets worldwide. Its global sales have exceeded 11.3 million vehicles, with over 2.4 million overseas customers. Particularly in markets like Chile and Brazil, Chery’s various models have maintained leading positions in their respective segments, while in the Middle East and Mexico, it has become one of the fastest growing.
In 2022, Chery achieved a remarkable growth of 68% in overseas markets compared to the previous year, with annual sales surpassing 450,000 vehicles. This not only set a historic record but also marked Chery’s 20th consecutive year as the top Chinese brand in passenger car exports. In 2023, Chery will continue to accelerate its internationalization process, with OMODA 5 alone set to expand its presence in over 30 countries.
With the launch of the TIGGO 8 PRO and OMODA 5 models, it not only signifies Chery’s comprehensive entry into the Malaysian market but also accelerates Chery’s global strategy.
Malaysia, with its advantageous geographical location and favourable economic environment, is a strategic market that Chery values greatly. In the future, Chery will continue to bring more flagship products and a wider range of powertrain options to Malaysian users. The company plans to launch models such as the OMODA 5 EV and TIGGO 7 PRO in 2024, catering to the diverse needs of the local population and driving the Malaysian automotive market into a new phase of development.
To further delight customers, Chery Malaysia announced the price of the OMODA 5 (C) at RM108,800.00 and OMODA 5 (H) at RM118,800.00 This competitive price reflects our commitment to making excellence attainable, offering our customers an exceptional vehicle that combines style, performance, and value.
Additionally, Tiggo 8 Pro will be available at the price of RM159,800. This exceptional value allows our customers to indulge in the luxury, sophistication, and advanced features of this remarkable SUV.
Chery offers a comprehensive warranty policy for Malaysian users, including a 7- year/150,000-kilometer vehicle warranty and a 10-year/million-kilometer engine warranty for the first 3,000 customers. In the future, Chery will continue to bring more flagship products and a diverse range of powertrain options to Malaysian users. The company plans to introduce models such as the OMODA 5 EV and TIGGO 7 PRO in 2024, catering to the diverse needs of the local population and propelling the Malaysian automotive market into a new phase of development.
The launch event, held at Kuala Lumpur Convention Centre on 6th July 2023, showcased the Omoda 5 and Tiggo 8 Pro in all their glory. Distinguished guests, including prominent industry figures, esteemed partners, and respected members of the media, had the exclusive opportunity to experience firsthand the remarkable features and technologies of these exceptional car models.
To learn more about the Omoda 5 and Tiggo 8 Pro, please visit www.chery.my
