Feb 21, 2022
OMODA 5 officially begins production, set for global markets
On February 8, the first OMODA 5 unit rolled off the assembly line at Chery’s manufacturing headquarters in Wuhu, Anhui Province, China. OMODA is Chery’s new global product series, representing the company’s in-depth insight and thinking on rejuvenation and globalization. OMODA 5 is the first global model under the series and the first product under the Chery 4.0 era.
Company leaders including Yin Tongyue, Zhang Ping, Li Lizhong, Gao Xinhua, Jia Yaquan, Zhang Guibing, Jin Yibo, Xu Youzhong and Huang Zhaogen were in attendance at the ceremony that day to commemorate the line-off of the OMODA 5.
Chairman Yin Tongyue said in his speech that the project team, led by project manager and assistant to the company’s general manager, Dr Xu Youzhong, delivered a great achievement as operations resumed after the Chinese New Year break. The OMODA 5 is an important model for the company as it is the company’s first global model developed based on international demand, and a key product for entry into the European Union and right-hand drive markets.
He hopes that OMODA 5 will set new standards for Chery in terms of customer satisfaction, competitiveness, digital mindsets, manufacturing and quality, while further innovating business models and yielding good results both domestically and globally.
Gao Xinhua, executive deputy general manager of the company, said that the OMODA 5 has been in development for 18 months to be a truly global product. Since its global debut at the 2021 Guangzhou Auto Show, it has received good feedback both in China and abroad. A product of extensive self-conducted research and development, OMODA 5 satisfies global standards through the realization of a unified global platform and reflects the company’s new ideas.
Deputy general managers of the company, Jia Yaquan and Zhang Guibing, said that the marketing team is optimistic about international and domestic markets, taking into account OMODA 5’s significance and strengths.
According to Dr Xu Youzhong, the company’s assistant general manager, OMODA 5 represents Chery’s in-depth insight and mindset on rejuvenation and globalization, while reaching new heights in power, technology and other aspects to primarily target young consumers in the 25-30 age group.
OMODA 5’s first international destination will be Russia, followed by the European Union, Australia, Malaysia and other markets around the globe.
