Jan 26, 2022
Chery Keeps Winning Awards and Selling Well in Central and South America
In 2021, Chery performed well in the Central and South American markets, with models including the Arrizo 6 Pro and the Tiggo 2 performing brilliantly and winning multiple awards. In Brazil, the Chery Arrizo 6 Pro won the title of “Best Car” at the 8th Top Car Tv. Earlier, Chery had won the “Best Medium-sized Passenger Vehicle” award at the 7th L’Auto Preferita and the “Best 1.2-1.6L Car” award at the 23rd ABIAUTO (Brazilian Association of Automotive Press). In Chile, Chery won four annual awards: Best Brand of the Year, the top award granted by La Tercera (The Third One of Chili), a leading media organization of Chile; “Brand of the Year”, issued by Autocosmos, an authoritative media organization; and the “SUV Brand of the Year” and “Model of the Year for Tiggo2” issued by ANAC and Publimetro.
Central and South America have always been key markets for Chery, and many awards come from solid sales volume in the market. In Brazil, according to the data released by Fenabrave (National Motor Vehicle Distribution Federation), Chery’s sales of passenger vehicles ranked ninth among all automobile brands in December 2021, with a year-on-year growth of 16.3% and ranking in the top ten in sales for eight consecutive months, and the market share reached a record high of 2.37%. In Chile, according to the data released by ANAC (Asociació n Nacional Automotive Riz de Chile A.G.), Chery ranked fifth among all automobile brands in December 2021, with a year-on-year growth of 57.6%, surpassing brands such as Nissan, Ford, and Volkswagen, with a market share of 6.3%. In the SUV market segment, Chery ranked first for the whole year in 2021, with a market share of 15.5%. The Tiggo 2 series remained number one in sales in the SUV segment in December.
Chery’s deep cultivation in Central and South America is reflected not only by its strong sales performance, but also its focus on organizing diversified user operation activities. In the second season of Chery’s “With Chery With Love” for vehicle owners, Chery held different activities according to the interests of users in different regions to enhance user loyalty of the brand. In Ecuador, Chery organized families of Tiggo 7 and Tiggo 8 owners to interact with professional football players in freestyle football and drew vehicle owners closer to their children through a parent-child painting program. In Brazil, a female vehicle owner shared her inspirational story of bravely pursuing her dream. “As long as you have a dream and stick to it, you can surely realize it. I become an outstanding employee through my own efforts. Today, I finally realize my long-cherished dream and get my ideal vehicle,” she said. In Chile, Chery held an electric music festival for Tiggo 8 owners where the music was lively and the vehicle owners were full of enthusiasm while the stage lights and the vehicle lights shone together to push the atmosphere to a climax.
In the future, Chery will continue to exert its strength in the Central and South American markets, strive to improve the quality of automobile products, further improve customer service, strengthen the development of Chery’s brand power in the Central and South American markets, and increase customer loyalty, so that Chery can “go global” more stably and pursue greater success.
